Ayman Hamza
I’m a digital growth expert who has led marketing at Amazon.sa and SOUQ.com, driving over SAR 1 billion in annual revenue and transforming startups from 350K to 10M in monthly sales.
I help ambitious e-commerce businesses, startups, and digital entrepreneurs dominate the MENA market through proven growth strategies and execution excellence. My expertise isn’t just theory; it’s built on two decades of real-world success.
The start
My start was in the early stages of the Middle East’s digital transformation, and I was able to participate in establishing many e-commerce practices that have become basic industry standards in the region today. At Souq.com, I was responsible for leading marketing initiatives that helped triple the company’s revenues to exceed one billion Saudi riyals annually, and created successful campaigns such as the first White Friday in the Middle East. My experience culminated in my participation in Amazon’s historic acquisition, and I continued to drive growth and innovation in the Saudi market.
Currently
Now, as CEO of Khodar.com, I am passionate about using technology and data-driven strategies to disrupt the retail industry. Under my leadership, we have transformed the company from a humble startup to a successful operation, increasing monthly sales from EGP 350k to EGP 10m, and expanding the team from 15 to 70 committed employees.
Outside of my work role, I serve as a member of the GLG Advisory Board, helping companies overcome the challenges of e-commerce in the Middle East with my deep experience and market knowledge. My approach combines a deep understanding of local markets with practical experience to help companies align global strategies with the cultural specificity of the region.
SAR 1B+ Annual Revenue Growth
Core Expertise & Services
From my experience, I share tips from my journey in e-commerce, digital marketing, and business leadership. You’ll find practical advice on how to scale businesses, implement effective digital strategies, and face market challenges in the Middle East. Whether you’re an experienced entrepreneur or just starting your digital journey, my goal is to provide you with insights that will help you achieve your business goals.
E-commerce Strategy & Growth
- Strategic consulting - Growth roadmap development - Market entry strategies - Revenue optimization
Digital Marketing & Performance
- Marketing strategy - Performance marketing - Customer acquisition - Digital campaigns
Implementation & Execution
- Hands-on execution - Team supervision - KPI tracking - Growth monitoring
Complete E-commerce Launch
- Full Platform Setup - Category structure & merchandising - Product listing & catalog management and content optimisation - Analytics & performance dashboards
MENA Market Excellence
- Regional expertise - Cultural adaptation - Market insights - Local partnerships